Play & Recycle!

This fictional advertising campaign was created as part of an exercise for the Master's program in Editorial and Advertising Illustration at LABASAD. The campaign aims to address a problem faced by the Residencial Park urbanisation in Maçanet de la Selva (Girona), where each summer, with the influx of people spending their holidays in their second homes, the recycling bins are misused. The campaign's objective is to capture the attention of young children, reminding them of the importance of recycling and keeping the common areas clean, through a friendly and simple character.